THE REVOLVER / PANCHO VILLA

When history triggers an idea for a unique gift

Caesar crossed the Rubicon. Alexander entered Asia Minor. Pancho Villa rode into Texas. The reason why the story of Pancho Villa resonated so uniquely with the creators behind The Unnamed Society is not just because it veers off the beaten path. Villa’s was a legend born at a time of great technological innovation: he was two years old when Alexander Graham Bell made the first phone call; and barely eleven when George Eastman invented the Kodak camera.

By the time Pancho took center stage as a key player in the Mexican revolution, the power of communication through sound and image – of “the here and now” – had become as inevitable as it was unstoppable.

Yet without these two aligning with a third invention that had already gained some momentum, there would arguably never have been a Pancho Villa. Samuel Colt had already been dead sixteen years when Pancho was born in 1878, but his invention, a “revolving gun design” had already reshaped the American West and was beginning to shape the rest of the world...

But why the revolver? And why a clock?

What Samuel Colt revolutionized is the impact of time when using a firearm: The revolver conferred the power to stop time cold by eliminating the manual reloading process – and the potentially fatal vulnerability that came with it.

The purity of purpose inherent in the revolver makes it a compelling platform for telling time: it aptly symbolizes the preciousness of every moment, the speed at which it can be stolen and the complexity of what is, ultimately, a simple proposition.

And it reminds us, more vividly no doubt than a conventional clockface can, of the priceless value there is in heeding the simple words, Carpe Diem. How could the gift of time be more unique or richer with meaning?