SIAR 2021

The Unnamed Society kicks off Chapter II of the book on The Art of Gifting
at the 2021 SIAR International Watch Salon in Mexico City.

Golden Boy: a reimagination of the legendary Winchester repeating rifle.
Following through on its unique reinterpretation of Pancho Villa’s Bisley Colt introduced in 2019, The Unnamed Society takes the natural next step with Golden Boy,a reimagination of the legendary Winchester repeating rifle.
Golden Boy is the 2nd of a new class of hyper-exclusive items that redefines
the Art of Gifting and takes creativity, aesthetics and artisanship to the highest level.
Golden Boy is a work of art in form and function that adds a new dimension
to a story that remains as fascinating and inspiring as ever,
that of the Wild West and how it was won.